![]() ![]() The life and business saga of Bob Iger is chronicled in his incredible book, The Ride of a Lifetime. ![]() Iger also heavily pushed the concept which ultimately became Disney+, as he realized early on that the entertainment industry would eventually abandon scheduled programming and swarm to on-demand content. He also acquired Marvel in 2009 for $4 billion (what a steal), and Lucasfilm for the same price in 2012. Iger quickly purchased Pixar from Steve Jobs for $7 billion, deciding that Disney Animation greatly needed reconfiguration and leadership from the outside. Finally, in 2005, the Disney board named Iger CEO. ![]() In 1996, Disney purchased ABC for $19 billion, which is how Iger entered the Disney empire. Over time, he ascended the ranks of ABC, ultimately achieving CEO/president status in 1994. His journey to success began when he joined ABC in 1974 as a general helper, performing menial labor on television sets for $150 a week. Iger was born in February 1951 his father was a WWII veteran, and his mother a teacher. These are all phenomenal achievements, and they were all completed under one man: Bob Iger, former CEO of the Walt Disney Company. Imagine facilitating the acquisitions of several film giants like Marvel, Lucasfilm, and 20th Century Fox. Imagine reviving Disney Animation after its many failures by successfully absorbing Pixar. Imagine being the CEO of the most powerful and diverse entertainment company on the planet. ![]()
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